Privacy policy
Privacy Policy
Last updated: October 25, 2025
Regal Fine Jewelry (“Regal Fine Jewelry”, “we”, “us”, or “our”) operates this website and store (the “Services”). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. By using the Services, you acknowledge that you have read and understand this Privacy Policy.
Who We Are & How to Contact Us
Regal Fine Jewelry is the controller of your personal information when you use the Services. If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights, contact us at:
- Email: info@regalfinejewelry.com
- Postal: Regal Fine Jewelry, 4455 Brookfield Corporate Drive, Suite 102A, Chantilly, VA 20151, USA
Scope
This Privacy Policy applies to personal information we collect about you through the Services and any related communications with us. If there is a conflict between our Terms of Service and this Privacy Policy as it relates to personal information, this Privacy Policy controls.
Personal Information We Collect
“Personal information” means information that identifies or can reasonably be linked to you. The personal information we collect depends on how you interact with us and the Services, and may include:
- Contact details (e.g., name, email address, billing and shipping address, phone number).
- Account information (e.g., username, password, preferences).
- Transaction information (e.g., items viewed or purchased, order history, returns, exchanges, cart/wishlist activity).
- Payment information (e.g., payment method, payment token, last four digits of card). We do not store full payment card numbers; payments are processed by our payment providers.
- Communications you send to us (e.g., customer support inquiries, reviews).
- Device and usage information (e.g., IP address, browser type, device identifiers, time zone, pages viewed, referring/exit pages, and interactions with the Services), collected via cookies and similar technologies.
Sources of Personal Information
- Directly from you when you create an account, make a purchase, contact us, or otherwise use the Services.
- Automatically through your device and browser when you use the Services (including through cookies and similar technologies).
- Service providers and partners who perform services on our behalf (e.g., ecommerce hosting, payments, shipping, analytics, advertising).
How We Use Personal Information
- Provide and improve the Services (e.g., process orders and payments, fulfill and ship orders, facilitate returns/exchanges, personalize your experience, maintain your account).
- Communicate with you (e.g., order confirmations, support, service notices, and—if you opt in—marketing communications).
- Security and fraud prevention (e.g., authenticate users, detect and prevent fraud or abuse, protect the safety and integrity of the Services).
- Marketing and advertising (e.g., show you relevant offers on our Services or on other sites, including based on your activity).
- Legal and compliance (e.g., comply with laws, respond to lawful requests, enforce our terms, defend our rights).
Automated Decision-Making and Profiling
We may use limited automated processing—such as automated fraud screening provided by our ecommerce platform—to protect our business and customers. These activities do not have legal or similarly significant effects on you.
Cookies & Similar Technologies
We use cookies and similar technologies to operate the Services, remember your preferences, analyze usage, and provide relevant advertising. You can manage certain cookie preferences through your browser settings and, where available, via our Cookie Preferences link in the site footer. Blocking some cookies may impact your experience.
To learn more about interest-based advertising and your choices, you can visit: YourAdChoices, Network Advertising Initiative, Google Ads Settings, and Facebook Ad Preferences.
Do Not Track
Some browsers transmit “Do Not Track” signals. Because there is no common industry standard for responding to these signals, we do not currently respond to them. We process opt-out preference signals (such as Global Privacy Control) where required by law.
How We Disclose Personal Information
We may disclose personal information for the purposes described above, including to:
- Service providers who perform services on our behalf (e.g., ecommerce hosting, payment processing, fraud prevention, customer support, analytics, storage, shipping).
- Advertising and marketing partners to show you relevant ads and measure performance, subject to your choices and applicable law.
- Affiliates and entities within our corporate group.
- Other parties when you direct us to do so, provide consent, or use integrations (e.g., social media widgets).
- Legal, safety, and compliance (e.g., to comply with law or legal process, or to protect rights, property, and safety).
- Business transfers (e.g., merger, acquisition, reorganization, or insolvency).
Relationship with Shopify
The Services are hosted by Shopify. Information you submit through the Services will be transmitted to and processed by Shopify and certain third parties in order to provide and improve the Services. Shopify may also process personal information about your interactions across merchants for applicable platform features. To learn more about Shopify’s privacy practices and your rights with respect to data Shopify processes, see the Shopify Privacy Policy and the Shopify Privacy Portal.
International Transfers
We may transfer, store, and process your personal information outside the country where you live. If we transfer personal information from the European Economic Area (EEA) or United Kingdom (UK), we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement/Addendum, or adequacy decisions, as applicable.
Security & Retention
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure. Do not use unsecure channels to send sensitive information.
We keep personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate business purposes.
Your Rights & Choices
Depending on where you live, you may have some or all of the rights below, subject to legal limits:
- Access/Know the personal information we hold about you.
- Delete your personal information.
- Correct inaccurate personal information.
- Portability (receive a copy in a portable format).
- Object to or restrict certain processing.
- Opt out of “sale” or “sharing” for targeted advertising where applicable law defines these terms.
- Manage marketing communications by using the unsubscribe link in our emails.
- Appeal a decision we make about your request (where required by law).
You can exercise your rights by emailing info@regalfinejewelry.com. If available in your region, you may also use a “Do Not Sell or Share My Personal Information” link or cookie preferences tool on our site. We may need to verify your identity and location before processing your request. You may authorize an agent to submit a request on your behalf, subject to verification.
Residents of the EEA/UK
If you are in the EEA or UK, our legal bases for processing include: your consent; performance of a contract; compliance with legal obligations; protection of vital interests; public interest; and our legitimate interests (which do not override your fundamental rights and freedoms). You also have the right to lodge a complaint with your local supervisory authority.
Residents of Certain U.S. States
Depending on your state, you may have rights to access, delete, correct, portability, opt out of targeted advertising, and opt out of the sale or sharing of personal information. Where required, we honor opt-out preference signals (e.g., Global Privacy Control).
Children’s Data
The Services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as defined by applicable law) personal information of consumers under 16.
Third-Party Links & Features
The Services may contain links to third-party websites, services, and features. We are not responsible for the privacy or security of such third-party properties. We encourage you to review the privacy policies of any third-party site or service you visit or use.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated policy on this page and update the “Last updated” date above. Your continued use of the Services after an update constitutes your acceptance of the changes.
How to Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or your rights, please contact us at info@regalfinejewelry.com or by mail at: Regal Fine Jewelry, 4455 Brookfield Corporate Drive, Suite 102A, Chantilly, VA 20151, USA.
